This is a stand alone product and course. The aim is to provide students with the basic knowledge and understanding of the key principles of Marketing Management. This certification consists of one learning module. The learning will be through related contents delivered on the web, videos and extra readings.
s course provides a clear understanding of concepts, functions and fundamentals of marketing. Also it explains market segmentation and how to influence more consumers while enhancing brand loyalty. The course also covers significance of building customer relationship and its role in the modern day business in influencing the brand image. Students will be able to find more impactful marketing strategies that perfectly fit in the organizations which contribute in profit.
This course prepares you for the most important stage of bringing your product to market – How to market? Whom to market? And where are you going to market it? There is a whole science to the components of marketing mix which is compressed into this comprehensive course. It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
This course is available and open to all. The course is aimed at benefiting those who want to strengthen their foothold in establishing their business from scratch, be it small scale businesses or be it for newbies, passionate marketers or salesmen. Also the course is comprehensive guideline that covers step by step learning strategy that equips from basic to professional knowledge to grass-root understandings. The course is accessible for the high-schoolers to mater level students, it caters to even keen candidate from diverse backgrounds be it economics, architecture, literature, finance aficionados, or even IT and the like. The course is not age bound nor is it background bound. The course encourages enthusiasm and welcomes aspiring entrepreneurs to gain exposure and maximize their learning from Kotler Program.
The Basics of Marketing course comprises the following structure and chapters:
- The Nature of Marketing: Creating and Capturing Customer Value
- Marketing Research & Gaining Consumer Insights
- Creating Value through Products and Brands
- Creating Value through Pricing
- Creating Value through Distribution
- Creating Value through Communication
None required; this course is open to all.
Participants will receive a certificate with their respective performance with a unique ‘Registration Number’. Authentication of this certificate can be verified at our Certification Center